Market opportunity assessment.
Through market segmentation, opportunity analysis, product requirements assessment and feature deficiency and competitive analysis, we prioritize product investment opportunities.
Product development roadmap.
By developing 3-5 year technology roadmaps, we enable companies to get the maximum from their internal and external partners.
We help managers get the resources they need to support their portfolio and roadmap plans, through clear, business-oriented and jargon-free communication.
Building on a thorough understanding of both product capabilities and market needs, we improve targeting by developing customer “look alike” models with Chaid and other statistical techniques, increase revenue with sales funnel yield/loss analyses, and deliver clear message strategies that can be used to develop all communication assets.